Pure by Nat was first introduced in connection with Copenhagen Fashion Week, January 2015.
“The expression in my jewelry has always been a combination and balance between the raw and the feminine. I have always loved mixing the two styles, because that is how I am as a person.
The majority of my jewelry is made in brass, because here I have the opportunity to create jewelry with volume and raw surfaces.
The jewelry is plated with either 24K gold or silver. Finally, the jewelry is given an E-coating to ensure long-lasting durability of the coating.
I primarily work with genuine natural stones, genuine freshwater pearls, quartz and cubic zirconia. Some stones may be colored to achieve a specific and unique expression.
I think the stones and pearls give a beautiful feminine touch to the raw surfaces.
All the jewelry is handmade.
I get inspired by people. The cool guy on the subway, the colorful guy on the bike, the bohemian guy at the café and the minimalist on the street.
I can sit for hours at the airport, at the train station, on a bench on the street or at a café and watch people.
I use all these impressions to design my little stories in each collection.”
Camilla Mathiasen
Designer and owner
Pure by Nat and the legislation
All our jewelry complies with EU regulations regarding cadmium, lead and nickel content.
The jewelry is continuously tested by certified testing laboratories.
Pure by Night and the environment
Our production is certified by The Responsible Jewellery Council against their 2019 Code of Practices. The certification is updated continuously.
The certification guarantees, among other things:
We use 100% recycled metal (gold, silver and brass) in all our jewelry.
Precious metals, natural stones and pearls only come from conflict-free areas.
Everything is manufactured with a view to a good and safe working environment and good working conditions.
Production takes place with great consideration for the environment, and with a commitment to continued initiatives to reduce the consumption of energy and water as well as the generation of waste and greenhouse gases. 